In today’s world, live streaming video has become a dominant channel of communication. Advancements in technology and internet connectivity have made it possible for live video to blow up all over the world and it is considered as one of the most engaging types of online content available.
In this article, we are going look at two different approaches to live online video – web conferencing (2-way webcasting) and webcasting (a form of live streaming) and understand the differences between them and how to utilize them effectively.
Webcasting vs Web Conferencing – Basic Differences:
- What is Webcasting?
- It refers to real-time broadcasting of video to an audience over the internet.
- A webcast is a live or on-demand presentation that is streamed over the internet. It is considered as a type of live streaming.
- Corporate webcasts are typically professionally-produced with a lot of interactivity features that engage the audience. 2-way webcasting increases engagement even more by facilitating two-way communication instead of the traditional format of broadcasting.
- It is a versatile solution for a large audience with a focus on simplicity for the viewer and complete control over every aspect of the stream.
- What is Web Conferencing?
- A web conference can be described as a meeting conducted over the internet. Presentations and computer screens can also be streamed live to the members of the web conference along with audio and some basic video.
- It is ideal for small and collaborative meetings where all the members should have an option to communicate with each other.
- It is an excellent tool for businesses who are looking to improve the connectivity between members of the organization, some of whom may be located in remote locations.
Live Video Streaming vs Web Conferencing – Ideal Purpose:
- Live Video Streaming:
- It is ideal for broadcasting events or presentations to a large external audience.
- It platforms allow high-quality video and have tools that ensure the stream looks and feels professional.
- It is a versatile solution which allows people to participate in the stream with simplicity. Out of web conferences and live video streaming, the second is more like traditional broadcasting.
- Even though audience engagement tools like a comment box or polls are available, it is not ideal for two-way communication where everyone involved in the stream might need to contribute and give feedback.
- Web Conferences:
- It is ideal for collaborative meetings between a small number of people.
- Its focus is more on the collaborative aspect than the quality of the video. Most dedicated platforms for web conferences have tools that allow people to work together.
- It is a great tool for real-time interactivity between different members of the organization with a great deal of focus being on facilitating two-way communication. Video quality and scalability is not the core point of a web conference, as is the case with live streams.
Two Different Approaches –
In conclusion, web conferences and live video streaming are two different approaches to the same technology with the same purpose – to allow people to communicate in real-time over the internet with the use of video and audio.
Whereas the strength of web conferences lies in its collaborative features, the strength of live video streaming lies in its quality and scalability. Keeping these factors in mind, it is easy to decide which of two to use in any situation.